The main task that CG images are faced with is to showcase the product, the project or the design solution in the best possible way.
Many furniture brands use 3D graphics as an alternative to photography.
But not that many CG studios can really show the product better than photos.
This was the main idea and the goal when we decided to visualize this project.
We chose a project that impressed us with its showcasing style and decided to make it even better, using 3d graphics.
Since this is a product advertisement, we tried to maximally replicate the surfaces and materials and to change only those details that in our opinion could look better.
Replicating the lighting and showing the bright kitchen in a dark room was a very interesting experience. Neither it happened immediately nor as easy as it seemed at first. But it turned out perfectly, as it seems to us. The elegant idea of factory’s stylists was reincarnated as digital image, by our forces.
When dealing with the advertisement of furniture, lighting, finishing surfaces or any other products, it is very important for visualizers to work with a good stylist and decorator.